Where it all began
Every career has a beginning, and mine started in Trivandrum, Kerala. I had always been curious about how businesses succeed online how a single advertisement on a website or a social media post could influence customer decisions. With that curiosity, I enrolled in Think Hub Digital Marketing Academy, a decision that marked the turning point of my professional life.
At the time, I didn’t have much experience, but I had the willingness to learn. I wanted to transform myself from a beginner into someone who could create real impact in the digital space and that determination set me on the path I follow today.
About ThinkHub My Learning Ground
Think Hub is not just about digital marketing it’s a place where learning meets real-world practice. The academy focuses on hands-on training rather than just theory, and this philosophy was exactly what I needed to grow.
At Think Hub, I came under the guidance of two incredible mentors:
- Sathya Narayanan – a leading Digital Marketing Consultant in Kerala.
- Sooraj Paranthaman – a skilled Digital Marketer known for his practical approach.
From day one, they taught me that digital marketing is not just about tools or platforms. It’s about understanding businesses, identifying their audience, and creating strategies that deliver measurable results.
The Role of Mentorship
One of the greatest strengths of my journey was having mentors who provided guidance far beyond textbooks. They didn’t just teach strategies they shaped how I approached problems and helped me see marketing from a bigger perspective.
They taught me to think like a marketer, not just an executor. Every discussion and feedback session became an opportunity to analyze, experiment, and understand what truly drives results.
My mentors encouraged me to stay curious, ask meaningful questions, and learn through experimentation. They gave me real client exposure by involving me in meetings and brainstorming sessions, allowing me to experience the professional world firsthand.
These experiences built my confidence step by step. I wasn’t just learning about SEO, ads, or content creation I was learning how to communicate effectively, handle clients with professionalism, and present my ideas with clarity and conviction.
My First Challenge: The Santinni Bridal Boutique Website
Every student remembers their first big project. For me, it was developing an eCommerce website for Santinni Bridal Boutique, one of the best bridal boutiques in Trivandrum. This was no small task Santinni is a premium brand with a strong identity, and translating that identity into a digital space required creativity, precision, and strategy.
My mentors challenged me to build the website using WordPress, making it my first real test in applying everything I had learned at Think Hub Digital Marketing Academy.
Challenge
- Build a functional yet premium-looking eCommerce website.
- Capture the essence of a bridal boutique online.
- Deliver within deadlines with zero compromise on quality.
Strategy
- Understood the client’s brand vision and their customer expectations.
- Designed the website on WordPress using plugins that ensured smooth navigation, product display, and a user-friendly shopping experience.
- Focused equally on aesthetics and performance to maintain a balance between design and functionality.
Result
The project was a success it gave Santinni a digital presence that truly reflected their premium brand identity. For me, it was a significant milestone that proved I could transform my training into real, impactful business results.
Beyond the Classroom: Learning Client Communication
Alongside technical projects, my mentors encouraged me to join them in client meetings. At first, I was just an observer. But soon, I began understanding the nuances of business communication.
I learned:
- How to speak with confidence during presentations.
- How to explain strategies in simple words so that clients could understand.
- The importance of listening to clients first before suggesting solutions.
This exposure helped me break the fear of client interactions and develop the soft skills that every marketer needs.
Expanding My Creativity: Poster Design & Theatre Ads
Digital marketing is not only about websites or ads—it’s also about content and creativity. During my time at Think Hub, I had the chance to work on:
- Poster design and editing – I learned how to design visually appealing posters for marketing campaigns, events, and promotions. These skills allowed me to support campaigns with eye-catching visuals.
- Theatre advertisements – One of the unique opportunities I received was to work on ads displayed in theatres. This project gave me a broader understanding of integrated marketing—how traditional ads and digital strategies can complement each other.
These experiences sharpened my creative side and gave me practical skills beyond just digital platforms.
Building My Personal Brand
After gaining experience from projects and learning under my mentors, I realized one important lesson: to grow in this field, I had to build my personal brand.
What I Did:
- Created a Google My Business profile to establish a professional presence.
- Built a personal portfolio website to showcase my skills, projects, and achievements.
- Optimized both platforms with SEO strategies, blogging, keyword targeting, and content updates.
The Result
After seven months of consistent effort, my website ranked on the first page of Google for the keyword “Best Digital Marketer in Trivandrum.” This was one of my proudest moments. It showed me that the same strategies I used for clients could also be applied to grow my own brand.
Achievements & Key Learnings
In just one year, my digital marketing journey gave me achievements and lessons that I will carry forward:
- Successfully developed a WordPress eCommerce website for Santinni Bridal Boutique.
- Learned poster design and creative editing for campaigns.
- Gained exposure to theatre advertising and traditional marketing.
- Built a personal brand that ranked on the first page of Google.
- Developed confidence in client communication and presentation.
- Most importantly, I learned that digital marketing is not just about ads or websites—it’s about building trust, telling stories, and creating meaningful connections between businesses and their audience.
The Road Ahead
My journey so far has been full of learning, but this is just the beginning. I believe the future holds more opportunities to work with diverse clients, explore advanced strategies, and help businesses grow into brands.
Digital marketing is an ever-evolving field, and I’m excited to keep learning, experimenting, and sharing my journey as I grow.
